This year Google has announced the new changes in its search algorithms. Google's official blog announces that the 40 changes, applied to the search algorithm, aim at improving the search engine's results. Practically the company is aiming at improving its product and at becoming an irreplaceable leader among search engines globally. Here is a list...
The most popular term used extensively around the marketing world is Search Engine Optimization (SEO). Today you can’t have an hour of peace without being bombarded with spam emails from the next SEO Expert or receive a cold call from a SEO Guru that promises to make all your Marketing dreams come true. The best approach you could take to protect y...
Most people have some information when it comes to what good SEO is: links, quality content, social media etc. But between the mixes of Panda, Penguin and Hummingbird updates, SEO has changed quite a bit. Tips and tricks that have worked in the past now do us no good and can even result in penalties to our website. These algorithm updates have forc...
Google has announced that as of 21st of April new changes in its algorithms will increase the importance of websites mobile-friendliness as a ranking factor. In other words, Google will now begin to reward websites that are easy for mobile users to access and navigate.
At the end of December 2014 Google started sending official warnings to non-mob...
You are probably familiar with search engine optimisation, which is more commonly abbreviated to SEO. While most businesses understand the importance of it, many are unaware that attracting local customers also hinges on an entirely different set of SEO services.
Local SEO shares several commonalities with organic SEO with several fundamental and ...
Google Team discusses the latest Mobile-Friendly Algorithm that will be presented on 21st of April in a 4-weeek series. Official Google representatives will be giving essential information and answer all questions you may have about the upcoming mobile-friendly algorithm update.
Below you will find an extract of some of the most important question...
Yesterday Google officially released its mobile-friendly algorithm that will shake up search results and affect billions of websites not optimised for mobile browsing.
In case that you were one of those who didn’t believe this day will actually come here is the proof!
Business Insider: Google is making a giant change this week that could crush mi...
Back in the early days of dial-up it was pretty unlikely that many were worried about the website page speed. But as technology evolves, so does the expectations of our website viewers, and in today’s fast-paced technological world, viewers expect to see a website appear before them within mere seconds.
Many website owners and businesses direct th...
What is Branding?
Branding is the marketing practice of creating a name, design or name that identifies and differentiates a product from other products. In an increasing competitive markets, an effective and efficient brand strategy gives you a major edge over others. However, your brand tells your customers what they can expect from your product...
The Long Click is term used by the search engine giant Google. It is a patented metric which measures the Dwell Time on your site i.e. the amount of time the user spends on your site after clicking the relevant search result on Google. This metric helps Google to understand how helpful and relevant your site is to their users needs.
Immediately yo...
Schema is a kind of microdata that makes it simpler for search engines to parse and interpret the information of web pages more accurately and efficiently so as to serve relevant results to users based on the queries. When Schema markup is added to an HTML, the way a page is displayed in SERPs is improved. This will enhance the rich snippets that a...
Local business directories aren't what they used to be. In years gone by they were weighty tomes delivered to doorsteps with a thud. These days, they still come in paper versions, but their real value is often in their digital editions. Here are some pointers to getting the most out of local business directories in the digital age.
Local business ...
Does your website have a responsive mobile version? Even though mobile devices have been about many years, not all companies and business owners have adopted fully functional and responsive mobile versions. Not every company may rely on traffic coming from mobile device users and developing a fully functional, responsive mobile version, can require...