Hit two birds with one stone by avoiding one of the most common security risks for websites
To run a successful business online, your website needs to instil trust. The best way to achieve that is by ensuring the safety of your visitors. This means that your business has to be able to deal with most of the security risks for websites, lurking online. If everything goes according to plan, the visitors, coming to your website, are very likely to input personal information– account creations, purchases, subscriptions and so on. They are trusting you with keeping this data safe and secure. You simply cannot allow it to fall into the wrong hands by ignoring the common security risks for websites.
How SSL Certificates help you avoid one of the most common security risks for websites
Modern day cyber space presents hundreds of security risks for websites. Staying 100% secure is pretty much impossible. This does not go to say that businesses should not try their best to protect the safety and privacy of their customers, by mitigating as many of the common security risks for websites as possible. And doing that pays off, as most of these solutions come with badges and certifications. SSL Certificates are one such method that has greatly grown in popularity. Purchasing an SSL Certificate for your domain is an excellent way to thwart one of the biggest security risks for websites in our day – the ease with which HTTP-transferred data can be accessed. SSL certificates serve to encrypt data so that it can only be read by the browser of the user and the website, therefore ensuring its safety. Websites protected by SSL Certificates are often referred to as HTTPS websites (Hyper Text Transfer Protocol Secure).
Obviating as many of the security risks for websites as possible is directly tied to getting more business
Why do HTTPS websites generate trust in the visitors? Even though most Internet users are not nearly as tech savvy as they would like to believe, almost everyone nowadays is aware that websites with green padlocks in the address bar are safer. Furthermore, browsers are now programmed to point this out. So by making sure that your domain is SSL certified, you are essentially hitting two birds with one stone. On one hand, you are protecting the data of your visitors and avoiding some of the most common security risks for websites and on the other, you are generating a big portion of the trust, required to turn prospects into leads. Look at it from this perspective – would you allow just any random company access to your credit card details? Would it not be wiser to only trust businesses that have proven their ability to deal with the common security risks for websites?
The role that Cyber Security plays in modern day business
By definition, cyber security is a combination of defensive solutions, practices and knowledge that, when applied correctly, helps you avoid most security risks for websites and businesses in general. Nobody is absolutely safe against every cyber-attack, but being as prepared as possible to tackle security risks for websites and your business is of utmost importance. Having an SSL protected website is a vital part of an all-inclusive, business-wide cyber defence strategy.
How can following the latest Cyber Security Trends help you sell more?
As already mentioned, making sure that your business as a whole is capable of tacking most of the security risks for websites is directly tied to generating more trust in your prospects. This is, however, merely one piece of the puzzle. Apart from security risks for websites, there are also threats to your business databases, on-site IT equipment, CRM and so on. By passing certain tests (like the government-backed Cyber Essentials scheme), your business gets certification that it is capable of adequately protecting the data for its clients. These certificates can then be posted on your website and work to instil even more trust in your customers. On top of that, Google likes organisations, proven to be able to handle the security risks for websites way better. This makes getting higher in search results much easier. So, you end up with a convincing and secure website that converts easier. Getting on top of Google and surpassing your competitors is much easier as well!
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