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NotPetya - The Latest Cyber Outbreak
NotPetya - Ransomware or NotRansomware? Whatever you do Do. NOT. Pay. The. Ransom! This Tuesday a new wave of cyber attacks hit the world. This new strain of malware, similar to WannaCry, dubbed NotPetya (or officially - ExPetr) by Kaspersky researchers has surfaced in Ukraine. Targeting business infrastructure, NotPetya originally appeared to b...

Benefits of Social Media Marketing for Businesses
What benefits of social media marketing should you be leveraging? All businesses should be aiming to leverage the various benefits of social media marketing but without fully realising them and their implications, this can be quite the challenge. This article will cover the most prominent benefits of social media marketing and offer insights on ho...

Explaining the Cyber Security Definition

A Detailed Overview of What the Cyber Security Definition Encompasses But we have excellent cyber security AND our firewall is always on! – your average clueless business owner Exploring the Cyber Security Definition What users think the cyber security definition means vs what it actually means First and foremost, it is very important to unders...

The Benefits of Email Marketing
The benefits of email marketing are not gone I do social media, why would I bother with email marketing? Oh, so you dislike cheap, laser-targeted marketing that presents you with a plethora of statistics? A better question would be: Why would you not leverage the benefits of email marketing? Many people seem to be under the impression that e-m...

Pay Per Click Marketing Advantages for Business Owners
How to effectively drive business with Pay Per Click Marketing I do not need to pay for Pay Per Click marketing if I can get organic traffic for free, right? Wrong. While organic traffic does have its benefits, it rarely comes for free. For your website to show up on a high enough position in search results, a significant amount of work needs to...

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